I help startups, small businesses, and third sector organisations build marketing that brings in the right enquiries — not just more noise. Senior-level thinking. Hands-on delivery. No agency layers, no jargon, no surprises.
60% more qualified enquiries for one client · 80% better lead quality for another · 15+ years doing this for real
Available for project work, ongoing support, or stepping in when you need extra capacity.
A clear plan for getting in front of the right people and turning that into enquiries you can act on. I’ll rebuild your channel mix — PPC, social, email, SEO — around where your real customers actually are.
Hands-on management of your paid social campaigns, judged on cost-per-enquiry rather than reach or likes. Meta, LinkedIn, TikTok — budget goes where your audience actually is.
An honest, structured look at what’s working, what isn’t, and where money’s being wasted — with a short, clear action plan, not a 60-page report nobody reads.
Nurture sequences that keep enquiries warm, however long your sales or donor journey takes. Plus, clean, accurate CRM data you can actually work from.
Organic content and community management wherever your audience shows up, paired with paid social where there’s a budget for it. Built around your goals.
Getting found the way people search now — traditional SEO plus optimisation for AI-powered answer engines, so you show up when someone asks an LLM instead of Google.
Every engagement is measured against a real outcome. Here’s what that’s looked like in practice, across a few different types of organisation.
Helped a UK stock exchange reach smaller, ambitious businesses who didn’t realise a public listing was an option for them — built brand awareness and a lead capture flow targeting finance directors and CEOs.
Ran demand generation and event campaigns for a global manufacturer trying to reach a specific, hard-to-find B2B audience — warehouse managers, logistics directors, procurement teams — and replaced paper event sign-ups with clean digital data.
Led full-funnel digital marketing as Head of Marketing, working across paid social, SEO, affiliate, email/SMS, CRO and analytics — collaborating with executive leadership, an external web agency, and an in-house creative team to grow qualified demand and tighten reporting.
A paid search and LinkedIn campaign wasn’t converting. Rather than rewriting the creative, I diagnosed it as an audience-fit problem — reallocated 50% of the budget to Meta, where the actual buyers were spending their time.
Built a multi-platform social media campaign for a suicide prevention charity, raising awareness of their work and driving donations to support it ongoing.
I’ve worked with Daniel for a number of years and can highly recommend him. He’s a top-tier digital marketing leader who stays calm under pressure and delivers real results.
Daniel played a huge part in Converta’s success during his 10 years with us.
The work Daniel has done on evolving our website and digital presence has catapulted things forward by a significant margin. A brilliant, patient, and genuinely trusted colleague — it’s been an absolute pleasure.
We start with what you actually need: more enquiries, better quality enquiries, or just a straight answer on whether your marketing’s working at all.
I review what you’re doing now, where the gaps are, and where time or money is being wasted. Honest, no padding, no scare tactics.
Strategy, hands-on delivery, or both. You’ll always know what’s being done, and why — tied to real results, not impressions.
If you’re a startup, small business, or charity trying to get more from your marketing — or you just want a straight answer on whether what you’re doing now is working — get in touch. No pressure, no sales pitch, just a genuine conversation about where you’re at.